Europe’s economy depends on oil and gas for chemistry, energy and all kinds of daily life products. But fossil resources are scarce and their use harms the environment and our climate. The bioeconomy offers a way out of this dependency by providing industrial and daily life products made of bio-based resources from agriculture, forestry and the oceans. The bioeconomy is up to make Europe’s economy more sustainable, boost growth and create new jobs.
Enhancing the awareness of the broad public is the key to the success of every innovation but to achieve acceptance, questions concerning the societal and economic issues related to the bioeconomy need to be addressed in a transparent, scientifically sound and understandable way.
Everything which is new needs time for explanation and the possibility to voice concerns related to it. People have a lot of questions about bio-based products. They are unfamiliar to the terminology which is often quite scientific; they worry about quality and functionality compared to traditional products. Finally, they demand answers about the sustainability of bio-based products. All this information is available, however often not accessible for layman citizen.
The European project BioCannDo, is coordinated by FNR and will prepare and implement a joint communicational undertaking to provide the right information to citizens presented in key messages using the right tone and the right time through the right channels of communication.
Together with various stakeholders the project will develop key messages which cover the functionality and sustainability of bio-based products and which are easy to understand by the broad public. BioCannDo will engage a European network of stakeholders, initiatives and projects dealing with the communication of issues related to the bioeconomy. It will strive for synergies for existing tools and materials and develop missing communication formats and educational materials to communicate topics of the bioeconomy and bio-based products to European citizens.
The 3 year project started at 1 October 2016.
B.T.G. Biomass Technology Group BV; prospex bvba; Stichting Avans; Youris.com
FNR contact person: Martin Behrens
This project has received funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under grant agreement No 720732.