Communication about bio-based products can be tricky. While much information on bio-based products is available, it is often too technical and difficult to understand for consumers. For this reason, the BioCannDo project, which is coordinated by the FNR, develops a series of factsheets with key messages on various bio-based products. New factsheets have been published now.
Factsheet #2 produced by the BioCannDo project takes a closer look at bio-based insulation materials. The factsheet presents the most important issues about functionality, performance and sustainability of bio-based insulation materials in an easy to understand way.
The key messages can serve as a basis for communication activities and they have been designed for sharing.
Key messages have been developed by the BioCannDo team after and in exchange with experts from the product field. Our key messages have also been tested in consumer focus groups. The lessons learned from this case study are summarized in “Bio-based insulation materials”: a slideshow with insights of the perception of bio-based insulation materials by consumers and professionals.
Alongside Factsheet #2, the BioCannDo project has also produced Factsheet #3 “Seven things to know about the Bioeconomy”, which describes in a language suited to the general public the main advantages brought by bio-based products and the bioeconomy. Both resources come with short background information and links to relevant external resources.
The Bioeconomy Awareness and Discourse Project (BioCannDo) has received funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under grant agreement No 720732.