While much information on bio-based products is available, it is often too technical and difficult to understand for consumers. For this reason, the BioCannDo project, coordinated by FNR, develops a series of fact sheets with key messages on various bio-based products. The factsheet #1 is about household cleaning products. It contains a set of key messages developed by the BioCannDo team in consultation with sector associations and manufacturers. The key messages have also been tested in consumer focus groups.
The factsheet about bio-based household cleaning products is addressed to other projects, initiatives and actors who want to communicate about bio-based cleaning products. In addition to the key messages, short background information is provided within the fact sheet. The key messages can serve a basis for communication activities and they have been designed for sharing.
The factsheet can be downloaded here.
The Bioeconomy Awareness and Discourse Project (BioCannDo) has received funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under grant agreement No 720732.